THINK OUTSIDE THE BOX
Each and every industry needs to be navigated according to its own standards and structures − within the
tenets and principles of its own particular box. The box that establishes the industry’s parameters, the guidelines.
“The Industry Standard.” The way things are done.
What are the rules? The confines? What’s the scope? What are the restrictions, the limitations? Borders? Boundaries?
What’s the best route to success? The pitfalls leading to failure? How do you get in? How do you get out?”
Think outside the box,” everyone tells you. But how can you get noticed? How can you be different?
How can you see your way out of the box if you don’t know what it looks like?
The natural product industry is no different, and the nuances of this relatively young “industry” and its courses of action apply
to both tried-and-true, steadfast rules of engagement and new ways of doing things that can change at the rate of today’s technology.
How does a new entrepreneur navigate without a guide? Without someone who knows the way things work?
With a NatPreneur Head2Head coaching and consulting package − developed especially for natural product entrepreneurs and
their special sets of concerns − you don’t have to.
GET FROM “YOU ARE HERE”
TO EVERYWHERE ELSE YOU NEED TO BE
Industry veteran Thomas Riley is President of Sales & Marketing Agency Riley McCartney Associates and Natural Product Brokerage
Life of Riley Marketing − and now, Founder of NatPreneur, the new multi-pronged program where natural product entrepreneurs
can get personalized, one-on-one, in-depth help with their business.
Through NatPreneur’s new Head2Head program, Riley and his team − backed by their Natural Consortium of industry experts
from all corners of the natural product world − are accepting a limited number of talented clients
who are ready to take their business to the next level.
Whether you have a branded finished product or just a great idea, Riley’s NatPreneur program can help you get from
“You Are Here” to everywhere else you need to be.
Branding, Packaging, Ingredients, SKU Management, Pricing and Promotions are just a few of our areas of expertise.
And, if we don’t know, we know who does.
Riley will work Head2Head with you or a designated member of your staff. Sales manager … marketing director … formulators …
graphic designers … social media people … and anyone else who plays an important role in your business.
Don’t have your own team yet? No worries. We’ve got your back.
We can help guide you through best practices for working with industry buyers, brokers and sales reps, service providers,
consumers, and virtually any professionals in the industry.
Know what is expected before you approach anyone or any situation in our industry. What does a store buyer expect from a new brand?
What does a sales rep need from you in order to be successful? How do I work with distributors? Are trade shows important?
Is my category ahead of or behind the curve?
These first steps are not to be taken lightly. Too many failed brands could have been top brands if just a few details had not been
overlooked early on. Through the years we have seen amazing success stories play out, and we have seen epic failures.
Sometimes our advice on what not to do is just as important as our advice on what to do.
We won’t just hit you with a bunch of facts. Once you have a complete understanding of the basics (and even if you are starting out
with some understanding of our industry), we can coach you on specific leads and deals from your wish list or pipeline.
We can help you find and evaluate many of the providers that you will need.
We can even help you set up and manage your sales rep and broker networks.
LET’S PUT OUR HEADS TOGETHER!
Any of our packages can be tailored to your brand’s specific needs. The NatPreneur team is available for hourly consulting and coaching,
as a per-project support resource, or for long-term business-building and management programs.